Corporate Identity

CI Introduction

Introducing the corporate identity of First Academy that embodies its vision through the key symbols: symbol mark, logotype, and signature.

FIRST ACADEMY SYMBOL

‘FIRST’ in FIRST ACADEMY
means putting students first.

It represents both beginners starting out and our goal to be the top academy.
The symbol shows a 3D number 1 inside a simplified podium shape,
and the logo uses a classic serif font to express trust.

Symbol Mark

The core symbol representing First Academy’s identity.

Logotype

The visual representation of First Academy’s English and Korean names.

Signature

The basic combination of symbol mark and logotype, to be used without distortion or misuse, following guidelines.

Clear Space & Minimum Size

The symbol mark requires minimum clear space when used alone to maintain its identity and prevent overlap with other elements.

Color System

The primary logotype color represents the brand’s identity. Web and packaging colors enhance the brand’s main color without disturbing the overall mood.

  • Main:Primary Logotype Color

    FIRST Black

    R 50 / G 49 / B 50
    C 0 / M 0 / Y 0 / K 95
    HEX #323132

  • FIRST Gray

    R 76 / G 76 / B 76
    C 0 / M 0 / Y 0 / K 70
    HEX #4C4C4C
  • Sub:Web and Packaging Colors

    PANTONE P 13-7 U

    R 161 / G 142 / B 111
    C 37 / M 39 / Y 58 / K 0
    HEX #A18E6F

  • PANTONE PQ-1235C

    R 255 / G 184 / B 28
    C 0 / M 31 / Y 97 / K 0
    HEX #FFB81C

First Barista Academy always puts students first.
Restore your body and mind tired from daily life and regain a healthy life through First Barista Academy.